Guindo. Digital Product Design

About us

A guindo is a tree...

A guindo is a wild cherry tree, a very tall and leafy tree that grows abundantly in the mountains of Palencia (Spain), where we usually spend the summers in the family home.

... and a small design studio...

Guindo is a digital product design studio founded by Carol Alonso and Sergi Sánchez Mancha. We have been in the field of interaction design since the late 90s, for many years, working in various environments and devices: desktop software, web and mobile applications, ATMs... collaborating with startups, consulting firms, and large multinational companies.

Our experience makes us perfect partners for startups or teams that need to shape ideas, mediating and reaching consensus on solutions between developers and product managers, promoting consistency, maintenance, control, and project growth. We adapt very well from the early stages of project definition (research, analysis, and conceptualization), through information architecture, visual design, prototyping, and user validation.

...that creates its own tools.

We are also partners and product managers for StepAlong, an AI-powered tool for creating and managing tutorials and product instructions. Designed specifically to improve the experience of creating and following instructions, focused on assisting creators by boosting their productivity and helping users complete the task.