Guindo. Digital Product Design
Design research for digital products
We help you deepen your understanding of your users. We combine qualitative research, strategic analysis and conceptual design to connect your users' needs, motivations and expectations with your company's objectives. With clear and useful deliverables that facilitate decision-making.
Through exploration and discovery
We detect problems and opportunities from their root. Our goal is to identify current problems and articulate them from the perspective of your users.
We dive into your organization
- We explore your culture, values, and strategic objectives to understand not only what you do, but how you do it.
- We identify areas for improvement in your organization that may be affecting your users' experience.
- We listen to your users in their natural environment, conducting interviews in real-life contexts of use, such as their homes, offices, or everyday spaces, to obtain authentic and detailed information about their needs, motivations, and expectations.
In addition, we compare these experiences with other similar services on the market to have a complete and robust vision.
Analyzing results and co-creating with your team
We translate discoveries into actionable ideas, working collaboratively with multidisciplinary teams within your organization.
Depending on your needs and the stage of the project, we can use a variety of research methods and create visual artifacts to synthesize findings.
| Stage | Objectives | Methods |
|---|---|---|
|
Discovery Understand user needs and problems, as well as market opportunities. |
Competitive analysis |
|
|
Prototyping Evaluate the structure and usability of the proposed ideas. |
Proof of Concept |
|
|
Design Coordination Ensuring that the design meets user expectations and is implemented correctly. |
Final validation of key users |
|
AXA Assistance
User research and definition of eCommerce platform for contracting all types of insurance.
