Guindo. Interaction Design Studio
A guindo is a wild cherry, a very tall leafy tree that grows abundantly in the mountains of Palencia (Spain), where we usually spend summers at the family home.
Guindo is a design studio specialized in interaction design, founded by Carol Alonso and Sergi Sánchez Mancha. We adapt us on each project from the first stages of definition (research, analysis and conceptualization), information architecture / prototyping, to final design. We've been designing interfaces since late 90s, having worked in all kinds of environments and devices (desktop software, web, mobile, ATMs, tablets ...), doing collaborations with startups, consulting companies and large multinationals.
She has over 15 years of experience as a professional interaction designer, teacher and consultant, working for clients such as Movistar, Repsol YPF, Liberty Seguros and La Caixa, among others. She has worked in consultancy, cultural startups and as university teacher.
Graduated in Business Studies from the University of Barcelona (1995) and Bachelor of Fine Arts from the University of Barcelona and the Utrecht School of the Arts (1999). Postgraduate in Audiovisual Realization at Universitat Blanquerna, URL (2004). Since 2010 she has also collaborated with the UOC as an Information Architecture consultant in the Multimedia Degree.
Most his career, which spans more than 15 years of experience, he has been devoted to the Interaction Design discipline, conceptualizing and designing all kinds of digital products and services. He has worked as a graphic designer for several design studios and advertising agencies, been the design lead in 2 digital distribution companies (two years in Trymedia Systems and GameStreamer Inc., respectively), coordinating distributed teams composed of various nationalities.
Graduate in Fine Arts by the University of Barcelona (1998) and Postgraduate in Digital Advertising by the University Ramón Llull (2002). He collaborates in a specific way in several master programs of UAB, UPF-IDEC and BAU as associate professor. Sergio is also co-organizer of UXSpain, the most important User Experience professionals meeting in Spain.
We use to work based on long-term agreements, usually above 3 months, in order to dedicate our time to close every needed detail of your project. We tend to fit better on projects related to productivity environments, those in which the optimization of tasks and user efficiency improvement are keys. We don't understand usability without design and vice versa. We like to work with care every detail, iterating each idea.